Imagine you want to start an email campaign with a list of contacts you have right now in ActiveCampaign. You already know something about them (their names, their gender, and maybe even their age). All this information might be helpful to target your campaign correctly. But imagine that customers who click on the link in your campaign emails go to your website and there is your Continually bot waiting for them and already knowing everything about them. Suggesting to them the most personalized experience by using this information to route the conversation to the relevant objects. All this is possible with the Contacts feature and the feature that allows you to get them, automatically from the ActiveCampaign and map to the appropriate Contact fields.
Find our more about the Contacts and the way you can get them from ActiveCampaign